For the paints industry, the functional characteristics of the coating are becoming increasingly important side by side with the optical aspects. ECKART launches with IReflex the first pigment in the market which combines both advantages. IReflex, a special off-white aluminium pigment, allows a heat reflection from the walls of up to fifty per cent. IReflex can be added to all transparent interior wall paints. It increases the living comfort, reduces the energy consumption and thus contributes to climate and environmental protection. IReflex is an innovative cornerstone of ECKART Blueffects, the program for sustainable environmental concepts.