Hartenstein, August 14, 2025 - In an interview with the magazine "Plastic Insights", Helmut Wenzlik, Head of Technical Services and Marketing Plastics at ECKART, shares insights into current developments in the plastics industry.
Color Trends with Impact
Metallic effects like blue metallic and red glitter are currently in high demand — reflecting a desire for optimism and change.
Product Innovation: MASTERSAFE SILVERSHINE
With the new MASTERSAFE SILVERSHINE series, ECKART is focusing on mass coloration and comes remarkably close to achieving a chrome effect. The launch is planned for K 2025.
Specialization as a Strength
Despite economic challenges, ECKART remains optimistic thanks to its focus on niche markets.
AI as a Creative Partner
Artificial intelligence supports the company in idea generation, text inspiration, and data analysis.
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