New effect pigment for cosmetics: SYNCRYSTAL Soft Ivory
Hartenstein, August 4, 2023 - SYNCRYSTAL Soft Ivory is ECKART's effect pigment innovation for a natural, radiant look in cosmetic applications.
The new pigment convinces with a silky shimmer that gives every formulation the currently trendy glow. Thanks to the soft natural shine effect, SYNCRYSTAL Soft Ivory can provide targeted highlight effects in many cosmetic products.
In addition, the pigment's apricot hue adapts to virtually any skin tone, giving formulations a warm appearance. This is particularly interesting for applications in the facial area, such as liquid make-up, creams or lotions. Moreover, thanks to its small particle size, SYNCRYSTAL Soft Ivory manages to combine homogeneous skin tone with high opacity.
SYNCRYSTAL Soft Ivory joins the already successfully launched SYNCRYSTAL pigment range of warm earth tones. The pigments in this product family are based on very pure, synthetic fluorphlogopite.
"This provides an excellent skin feel, an intense chroma and a significantly higher degree of purity than natural mica-based pigments," says Dr. Christine Schilling, Head of Technical Service Cosmetics at ECKART.
SYNCRYSTAL Soft Ivory is currently being launched globally with a range of inspiring formulations that showcase the product's versatility.
About ALTANA:
ALTANA is a global leader in true specialty chemicals. The Group offers innovative, environmentally compatible solutions for coating manufacturers, paint and plastics processors, the printing and packaging industries, the cosmetics sector, and the electrical and electronics industry. The product range includes additives, specialty coatings and adhesives, effect pigments, sealants and compounds, impregnating resins and varnishes, and testing and measuring instruments. ALTANA's four divisions, BYK, ECKART, ELANTAS, and ACTEGA, all occupy a leading position in their target markets with respect to quality, product solution expertise, innovation, and service.
Headquartered in Wesel, Germany, the ALTANA Group has more than 48 production facilities and 63 service and research laboratories worldwide. Throughout the Group, about 7,000 people work to ensure the worldwide success of ALTANA. In 2022, ALTANA achieved sales of more than € 3 billion. About 7 percent of the total sales is invested in research and development each year. Its high earning power and high growth rate make ALTANA one of the world's most innovative, fastest growing, and most profitable chemical companies.
www.altana.com
About ECKART:
The ECKART Group, a company of ALTANA AG, is one of the world's leading manufacturers of effect pigments. With 1,750 employees worldwide, the group develops, produces and distributes metallic effect and pearlescent pigments in powder, paste and pellet form as well as concentrates, dispersions and printing inks. ECKART products are used in the coatings and printing industries, the plastics and autoclaved aerated concrete industries as well as in cosmetic products. In the future, ECKART will also drive the optimization and development of metal powders for 3D printing, thus opening up new areas of application. ECKART is present in over 70 countries.
www.eckart.net
