New effect pigment for cosmetics: MIRAGE Twinkling Gold

Golden effect pigment with pronounced sparkle and strong colour intensity
Approved for natural cosmetics, vegan, free of microplastics
Eye-catching effects even at low pigmentation levels

Hartenstein, 10.07.2023 - MIRAGE Twinkling Gold has recently joined the existing MIRAGE product family from ECKART. The interference pearlescent pigment features a pronounced sparkle in combination with a strong colour intensity - a composition that is unique worldwide. At the same time, MIRAGE Twinkling Gold is highly efficient: the eye-catching effects come into play even at low pigmentation levels.

The new pigment is based on highly pure calcium sodium borosilicate. An ideal substitute for PET glitter, it is free of microplastics; it can be used in COSMOS- and Natrue-approved products. "Like all MIRAGE pigments, Twinkling Gold comes without animal or palm oil derivatives: This makes it vegan and also halal and kocher-approved", explains Paloma Moya del Valle, Global Head of Cosmetics at ECKART. 

The new effect pigments gives a smooth and pleasant skin feeling as well as attractive sparkle effects in nail, lip and eye applications. MIRAGE Twinkling Gold adds golden highlights to make-up or hair care, gives rinse-off applications a noble touch or provides sparkling topping effects. It is the perfect partner for transparent jelly nail trends, which can already be achieved in very low concentrations.

MIRAGE Twinkling Gold is stable in a wide pH range, in water-, oil- and solvent-based systems. It disperses easily without prior surface treatment. Thanks to patented technologies, the controlled narrow particle size fraction results in the very pure and strong colour intensity of MIRAGE Twinkling Gold