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As the number of consumers concerned about wellbeing of body and mind grows, so does the demand for products for no-make-up looks. These consumers want to do good for themselves, but also for the planet. They are well informed and demanding: they expect make up products with real health benefits.
In this Color Trend, ECKART shows how both needs can be united: an unobtrusive look combined with added benefits, such as boosting of lashes and brows, a foundation with adaptogen effects or a talc free eye shadow. SYNCRYSTAL Soft pigments are responsible for the clean and natural look.
• Nail Polishes: Divine Me & Superb Me
• Fabulous Me talc free pressed Eye Shadow
• Wonderful Me Skin Foundation
• Gorgeous Me caring Lipstick
• Awesome Me Lash & Brow Booster
This Color Trend is wellbeing for the eyes. It is dedicated to all those who increasingly have to take their breakfast out of home. The fresh fruity colors in pastel shades remind of healthy smoothies, delicious pastries and fresh fruit salads served to-go in pretty (reusable) cups and lunch boxes.
The fresh effects in the pastel colors are achieved using SYNCRYSTAL effect pigments. The pinch of sparkle is added with MIRAGE.
• Nail Polishes: Blueberry Cheesecake, Sugar Coated Lilac & Mango Lassi
• Primer: Touch of Lavender
• Loose Eyeshadow Trio: Spicy Ginger, Touch of Mint & Sweet Orange
• Flamingo Flip Lip Gloss
Generation Z is influencing the consumer markets. These Social Media natives take extreme care of their digital image and break with traditional beauty ideals. They follow influencers and top brands aligned with their beliefs, but they celebrate individuality. To stand out from the mass they often look for colorful products to help them express themselves.
These intense colors can be achieved with SYNCRYSTAL pigments. Sustainability and experiences instead of possession are important to Generation Z as well, therefore multifunctional make-up and interesting textures and eye-catching effects are key to win them over.
• Bubble-Gum Lip-2-Cheek Stick
• Nail Polishes: Work Hard Smiling Red, Chill Out Cotton Candy & Party Harder Cool Purple
• Better than Gold Creamy Eye Shadow
• Twitter, Twitter Little Star Liquid Lipstick
• Look at Me Electric Blue Eyeshadow + Liner
• Insta-ready Jelly Highlighter